Glancing Backward (Journal 5)

When I began this adventure called DGM 2740: Web Design, I was unsure as to what I would learn, accomplish, and actually design. Now that the semester has come to an end, I am pleased to say I have taken away more than anticipated. Again, I plan on moving into a Masters of Communications program after graduating from UVU – with a focus on Interaction Design. This course, along with another course I took this summer, have sparked that desire. Design brings together my multiple interests, I have finally found my comfortable spot.

While I still have a long way to go, I feel I have laid the foundation of a successful educational experience and future career. While I finish the next three years (yes, three years!) of my undergraduate work (major: Digital Media with a concentration in Project Management; minor: Technical Communication), I will continue to practice the skills learned here, as well as find various ways to implement what I have learned.

What does the near future hold for me? Other than more classes… I will be assisting in the revision of a new media Web site, serving on a major Web site redesign project, revising all of the Web site content for the department I work for at BYU, documenting departmental production procedures and policies, and creating a wiki on which the documentation will reside. I learn best when I implement!



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Redeeming My Soul (Journal 4)

I am currently rewriting/reworking our department’s Web site content as well as the overall structure. It is a disaster! It has been a lesson in why people who do NOT understand how people read content online should not be responsible for posting content, let alone creating the structure in which that content resides. Jennie Robinson’s article, Resurrect Your Writing, Redeem Your Soul, is, in regards to my current task, “Heaven Sent!” As Robinson so poignantly states,

Bad writing that has been “Webified” can look great on screen and to search engines, but to human beings, it’s still just bad writing.
…We Web people know there’s a better way, but we fear exclusion if we abandon the cult of pressed and filtered pseudo-communication.
You know you’re on the Information Superhighway to Hell if crap like enhance, leverage, implement, context, driver, focus, core, actionable, outcome and stakeholder crops up in your copy.

Robinson notes that you should avoid buzzwords and corporate lingo on your business site—who other than those “in the know” will know what you are talking about?! Instead, use plain English or descriptive writing to express the same ideas to a global audience. I have always been taught that you should write for “scanning” on the Web, but Robinson argues

…our gurus say people don’t read on the Web because they’re jolt-addicted, impatient, and impulsive. And when they do read, they certainly shouldn’t have to think! They scan and skim, so long or too-lively text can’t possibly communicate meaning quickly enough.

Are people still in a mad rush for that one salient bit of info? (Were they ever?) Or do they more quickly recognize ill-intentioned writing, engorged with confused cliches and lacy lingo? Even if they’re not under time constraints, they’re left with no choice but to filter out useless information or surf on. We’re catering to a “need” to escape Web pages that our poor, humorless writing instilled in our audience in the first place. Caving in to conventions won’t help you rise above the drone of dull.

Some need or notion inspires what you’re doing on the Web. Give people some credit—doling out an information fix doesn’t have to preclude thoughtful writing. …Web copy is rhetorical—that is, it is meant to affect individual human beings.

…Avoid just defining who you are and what you’ve got; instead, describe people and their real problems. Demonstrate your understanding, don’t just proclaim it.

So, what does this all mean for my overwhelming task and the hours of work already invested? I guess another look would be worth taking. After all, “when the copy saints go marching in, [I want to] be in that number” (Robinson 2005).



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Turning the Eye Inward (Journal 3)

When I started this semester, I knew I wanted to get certified as a Project Management Professional (PMP) with a focus on Web-based products—but I was not 100% sure what the specific focus should be. After the first unit on usability and visual design theory, I realized that my first loves, usability and interaction design, would be the natural focus I needed. I guess you could say that spending hours and hours “sitting” in and admiring the css Zen Garden acted as a moment of introspection, my personal zen moment, and my “eye was turned inward” as I found my place in the world of Web design. This course, combined with DGM 2240, Interaction Design, has motivated me to look into pursuing a Master of Science in Communication at Ithaca College in Ithaca, NY. If all goes well, my daughter will be studying at Cornell (Veterinary Medicine) and I will be at Ithaca College in three years!

As we progress through the sections on CSS, I am excited about the new skills and abilities that will be added to my resume. The power of a properly formed CSS is staggering! I appreciate that the lessons do not assume I know everything, but instead walk me through the basics towards the goal of mastering CSS rules to design an elegant Web site.



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How Many HTML Elements Can YOU Name in 5 Minutes?

56

Created by OnePlusYou

58

Created by OnePlusYou


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Eye Candy (Journal 2)

In Stephen P. Anderson’s article, In Defense of Eye Candy, he discusses the importance of aesthetics in appealing to users:

…[A]esthetics is concerned with anything that appeals to the senses—not just what we see, but what we hear, smell, taste, and feel. In short, how we perceive and interpret the world. As user experience professionals, we must consider every stimulus that might influence interactions. …[A]esthetics is not just about the artistic merit of web buttons or other visual effects, but about how people respond to these elements. Our question becomes: how do aesthetic design choices influence understanding and emotions, and how do understanding and emotions influence behavior?

Anderson points out that aesthetics communicate function to a user, making it easier for a user to know when to push the button (because it actually looks like a button) or when they have done something wrong (because a message is shown in red). He also mentions that the more attractive something is to a user (look), the user is more likely to use that piece of functionality.

According to a 2002 study, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor used in evaluating a website’s credibility.

Interfaces speak to our emotions. We are attracted to pretty things. So, as Anderson argues, why shouldn’t our web sites be visually “pretty” or rather, appealing, to our users?

Emotional design is not a new concept, but is apparently one that is overlooked by designers, product developers, and marketers alike. In relation to web design, Frank Spillers states:

Emotion is one of the strongest differentiators in user experience namely because it triggers unconscious responses to a product, website, environment or interface. Our feelings strongly influence our perceptions and often frame how we think about or refer to our experiences at a later date.

When we think about emotion design and usability, we typically think of it as “keeping the user happy”. This includes designing to minimize the common emotions related to poor usability such as frustration, annoyance, anger and confusion. …

A well organized website with a professional, “clean look and feel”, with intuitive navigation and task-oriented functionality influences the following emotional reactions:

  • Perception of credibility
  • Trust
  • Perception of security
  • Overall perceived ease of use

For more information on emotional design, please visit the following:



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Effortful Study (Journal 1)

There seems to have been a big push in 2006 in regards to research on the idea of Effortful Study – the key to achieving success; the key to becoming an expert in a chosen field. I found articles in response to or expanding on Philip E. Ross’ article, “The Expert Mind” as well as a series of entries on an education blog (see part one, part two, part three, and part four) and other miscellaneous blogs. It was interesting to see how everyone grabbed a hold of the idea and incorporated it into their ideas on how to improve, including police forces, healthful eating gurus, and professional programmers.

So, what is effortful study? It requires one to tackle challenges outside of one’s comfort zone, or rather, beyond one’s current level of ability. The old thought was that there were two factors contributing to effortful study–innate ability and motivation. New studies, however, are pointing to motivation as the more important factor.

I stumbled across this quote in an old journal of mine and thought it a more accurate representation of what is required to become an expert:

Ability is what you’re capable of doing.
Motivation determines what you do.
Attitude determines how well you do it.
– Lou Holtz

So, innate ability determines what you can actually do, motivation determines what you actually do, and attitude determines how well you actually do it. In other words, how quickly you can learn a new skill, how much effort is required to learn that new skill, and how successful you will be in learning that new skill. Motivation is required to continue learning and is increased each time you are successful. Success, in turn, leads to motivation and the cycle continues as long as you are motivated by your success. But it takes continual work and years effortful study to become an expert! As Ross notes (2006):

The one thing that all expertise theorists agree on is that it takes enormous effort to build these structures in the mind. [T]he 10-year rule [ ... ] states that it takes approximately a decade of heavy labor to master any field. Even child prodigies, such as Gauss in mathematics, Mozart in music and Bobby Fischer in chess, must have made an equivalent effort, perhaps by starting earlier and working harder than others.

What does all of this mean for me (and you) as web design students? Expertise doesn’t happen over night. I will not, nor can not, become an expert designer simply by sleeping on it. I must read all there is to read on web design, take advantage of all of the courses offered to me, learn all I can learn, and apply my skills in practical ways. I must learn from my mistakes, from my instructors, and from my fellow classmates. I must remain motivated to succeed in not just this field, but in all I endeavor. I must put forth the effort in order to reap the rewards.

Afterthoughts…

As a non-traditional student, it was difficult for me to make the decision to go back to school after a 21 year hiatus, but I felt I needed to set the example for my teenaged daughter that was getting ready to enter high school. She was and is my motivation to become an expert in my chosen field(s) and I used that to my advantage. With each successful semester, I felt my fears slipping away and my confidence growing. We are now in competition to see who can maintain the highest GPA each semester and who can graduate with the highest GPA–me from college and her from a prep academy. Up until Friday, we were within 0.01 points of one another, but a B+ last semester for me and only one A- (the rest solid As) for her, she’s now jumped to a 3.95 overall, easily beating my 3.90. This semester? Well, let’s just say I am re-motivated to do better!



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